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This first article will provide a high-level overview of the key findings, which will be followed by a series of short articles published at regular intervals over the coming weeks, unpacking those four dimensions of our industry’s future.

Introduction

On an annual basis, Franklin Templeton’s Industry Advisory Services team conducts off-the-record, unscripted interviews of leaders across the investment management industry. This year, we were fortunate enough to hear from 87 leading thinkers controlling over US$50.8 trillion of assets under management about their views on the future of investing between March and September of 2024. Input came from a broad cross-section of the industry—asset owners, private banks, wealth managers, consultants, investment managers, crypto firms, academics, industry leaders and fintech firms. Conversations took place formally as part of free-ranging, qualitative, off-the-record, survey interviews, and informally during one-on-one sessions where the implications and plans for each organi zation are discussed and explored. Each of these inputs added to an emerging picture of an industry that is changing rapidly and across multiple dimensions. Interviews were conducted globally with about two-thirds of discussions held with leaders of firms based in the United States, and the other third spread between Europe and Asia.

Our intention is to summarize this wide-ranging set of inputs and present the findings back for use by the broader industry as part of a dialogue meant to help organizations think about their own future. This new “Future of Investing” survey will be released annually

All input from individuals and the firms they represent is anonymous. We do not delve into any organization’s individual plans, nor do we expose any firm’s direct strategy. Instead, we look to synthesize the comments we have heard and distill spots where there is either alignment in multiple participants’ views or there are inklings of a new and potentially disruptive path that might upend conventional thinking.

Breakdown of Interviewees by Organization Type and Location of Global Headquarters
Data as of October 2024.

This year’s Survey findings fall into four overlapping areas that will guide our presentation of them: the future of money, the future of asset management, the future portfolio and the future of advisory. This first article will provide a high-level overview of the key findings, which will be followed by a series of short articles published at regular intervals over the coming weeks, unpacking those four dimensions of our industry’s future.

While some will be keenly interested in the overall strategic themes and the interplay between their underlying dynamics, other readers will have more specific areas of interest. The forthcoming article series is deliberately written for both groups, and while the articles can be read individually or together, when read in sequence a much more important overarching story emerges.

Explore the key findings



Key Findings

IMPORTANT LEGAL INFORMATION

This material is intended to be of general interest only and should not be construed as individual investment advice or a recommendation or solicitation to buy, sell or hold any security or to adopt any investment strategy. All investments involve risks, including possible loss of principal. There is no guarantee that a strategy will meet its objective. Performance may also be affected by currency fluctuations. Reduced liquidity may have a negative impact on the price of the assets. Currency fluctuations may affect the value of overseas investments. Where a strategy invests in emerging markets, the risks can be greater than in developed markets. Where a strategy invests in derivative instruments, this entails specific risks that may increase the risk profile of the strategy. Where a strategy invests in a specific sector or geographical area, the returns may be more volatile than a more diversified strategy.

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