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Key takeaways:

  • Recent consumption trends in India are characterized as “K-shaped”. Growth in upper income households has been surging, while growing at a slower pace in lower income households.
  • The government is focused on boosting rural and youth consumption by increasing employment and raising labor productivity.
  • If successful, this would create an “F-shaped” consumption growth pattern with growth in upper- and lower-income households expanding at a healthy pace.
  • Our portfolio managers see attractive investment opportunities in the Indian banks, consumer discretionary and industrials sectors. Our report includes individual case studies exploring the Indian consumption theme within these sectors.

In this report, we consider the following scenarios and look at two individual case studies exploring the Indian consumption theme within the consumer discretionary and industrials sectors:

  • Supply-side measures.
  • Public and private partnerships.
  • Current consumption trends.
  • Labor-force participation.
  • Tax cuts for middle-income earners.
  • Production-linked incentive (PLI) 3.0 in 2026.
  • Case study on HDFC Bank: India’s largest private sector bank by loans and is one of the fastest-growing large banks with consistent market share gains and strong asset quality.
  • Case study on Zomato: A leading food delivery and quick commerce platform in India founded in 2008.


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This material is intended to be of general interest only and should not be construed as individual investment advice or a recommendation or solicitation to buy, sell or hold any security or to adopt any investment strategy. All investments involve risks, including possible loss of principal. There is no guarantee that a strategy will meet its objective. Performance may also be affected by currency fluctuations. Reduced liquidity may have a negative impact on the price of the assets. Currency fluctuations may affect the value of overseas investments. Where a strategy invests in emerging markets, the risks can be greater than in developed markets. Where a strategy invests in derivative instruments, this entails specific risks that may increase the risk profile of the strategy. Where a strategy invests in a specific sector or geographical area, the returns may be more volatile than a more diversified strategy.

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